Born 1968 in Kampung Chinchin, Jasin, this Melaka lass went to the United States to pursue a degree in linguistics. She joined advertising by accident in 1993 when her aunt secretly sent her resume to a local ad agency. The rest, they say, is history. She has been in advertising for 24 years. During that time, she has worked in almost all (with a few exceptions) top 10 international agencies in Kuala Lumpur, cutting her teeth into a wide variety of accounts ranging from corporate to FMCG to Retail to Banking to Telco. She is currently working in Malaysia’s top advertising agency, writing for a Fortune 500, Malaysia-owned Oil and Gas company. She is now part of the team responsible for much-loved Malaysian-at-heart Festive webfilms.
In the past, she has won numerous industry awards in the category of craft (copywriting). She believes a brilliant and effective idea transcends all forms of media. She does own a twitter account but has yet to figure out her forgotten password.
She is also the Founder of Tokobuku, a homegrown publishing house that aims to strike a balance between mass and indie publications.