Saatchi & Saatchi Arachnid
With an 18-year career that spans stints at JWT, Publicis, BBDO, Leo Burnett, Naga DDB and Saatchi & Saatchi Arachnid, Sen Kiat began his life in advertising by writing Honda car and motorcycle brochures. Since then, he’s cut his teeth developing creative campaigns for brands like Digi, Maxis, Petronas, Proton, Ford, Nestle, Citibank, HSBC and MINI. His loves nothing more than a great story, and firmly believes in the power of storytelling to charm audiences and build businesses. A one-time failed musician, he collects stories from wherever he can get them, as well as sneakers and cars for the imaginary garage in his head.