Executive Creative Director
VJ is a digital native who moved in to conventional mediums later in
his career. He’s been in the industry for 17 years, working on
accounts like Maxis, Nandos, Hotlink, CIMB, Heineken, Unilever and
Dulux especially in the digital activation space. VJ is also someone
who comes with the experience of doing work across the region. He
has worked on campaigns in Singapore, Thailand, Vietnam,
Indonesia, Laos, Cambodia, India and Korea.
Now very much an integrated creative head, he believes in doing
work that is brave and bold, work that creates talk ability and
engagement. His expertise is to create work that becomes the talk of
the town. And he has been doing work like that in his previous
agencies from his social hijacks for Nando’s, to his ghostly affairs with
Cornetto, to his comedic approach on Tesco’s Samy Value campaign
and to the Happiest Meal movement that took the nation by storm.
VJ lives to create work that gets the buzz and the kinda work that
makes most uncomfortable.
You may have a rockstar idea, but is your client willing to roll? How do you balance client expectations with creative mayhem? Will the industry force you to sellout, churning out safe and boring work because that’s what pays the bills?
VJ Anand shares his story of how he rose up the ranks to his current position as ECD of BBDO while swerving recklessly close to what people may call batshit crazy. At this session, VJ shares what young creatives need to know to keep building this industry to make everything better.