Creative Chairman & Executive Director
TBWA \ Group Malaysia
With over 25 years of experience, Sa’ad has helped create iconic work for global brands like Sony, Panasonic, Volkswagen, Renault, Nissan, Infiniti, Nando’s, Burger King, Mandarin Oriental, AXE, Sothy’s, Kao and Imedeen. Locally, he has been instrumental in shaping Malaysian brands like RHB, Mamee, Packet One Networks (P1) and DiGi.
His creative award accolades include One Show, London International Awards, Spikes, AdFest, AWARD Australia, NY Festivals, Clio and Cannes Lions. A believer of strong creative idea that works, he has won 2 Gold, 3 Silver and 2 Bronze in Malaysia Effies.