Executive Creative Director
SOCIETY (IPG Mediabrands MY)
Kevin has been in advertising all his working life – except for a brief stint in the fast food industry when he was 17. Realising that working as a cook in KFC will not make him privy to the Colonel’s Secret Recipe, he enrolled into art school, graduated as a graphic designer and immediately found work as a copywriter.
Over the course of 25 years, he has worked at DY&R, McCann Erickson, NagaDDB, BBDO and Y&R Indonesia. He’s won some awards, judged a few shows and was even the 2009 Won Report’s No.2 Copywriter in the World and Campaign Brief Asia’s 2010 Hottest Creative.
In 2016, he started doing something a little different by joining Society, a socially-led digital agency to help enrich brand stories.