Gigi Lee

Chief Creative Officer
TBWA \ Group Malaysia

EAT. DESIGN. SLEEP. REPEAT. Gigi’s career started with a “You had me at Helvetica” moment.

Since then, she has impacted brands like Tiger Beer, Guinness, Kraft, Nestle, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, Telcos, Television networks, and more. Her first 3 years as ECD was anything but regular. It was uppercase bold.

Honours include: Best of Show and Agency of the Year at the local Kancils. World’s 12th best ECD according to The Big Won. One of Asia’s Top 10 Creatives according to Adobo Magazine. Colours at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show. Work in Germany’s M&K Museum’s permanent collection, and more. Peers said she “Rocked well”.

At TBWA Malaysia, she has been tasked to raise the group’s creative profile. Of course, it takes a strong team to make arial difference, and she is glad to be part of one. Other than that, she loves burying her face in a good book antiqua.

My Sessions

Portfolio Review