Executive Creative Director
Young & Rubicam
It was a student award show that opened the doors to a copywriting career for this business school grad. From there, he eventually rose through the ranks to become Head of Digital of Y&R Singapore.
His team helped Y&R Singapore become Asia’s top agency in Mobile at Spikes and Singapore’s Agency of the Year for the first time ever, clinch Singapore’s 1st Chimera Lion win and Titanium Lion nomination, plus win an Asian agency’s 1st SXSW Interactive Innovation Award, on top of several creative, innovation and effectiveness awards.
Craving Malaysian food (‘coz it’s so much better than Singapore’s), Emir returned home to Y&R Malaysia, where he was eventually elevated to one of the youngest ECDs in Malaysia.
Emir has judged on several digital and innovation juries, but is most excited to return to where it all began for him, by judging at Malaysia’s first student award show, in the Best Copy (English) category.