“Advertising: Serving Ads or Serving the People?” by Alvin Teoh

We have an abundance of creativity and technology, but how do we use all these tools to make a real life impact? What is the responsibility for creatives beyond just serving brands and selling products?

Alvin Teoh has spearheaded some of the most engaging and meaningful conversations via creative campaigns. Must all work be based only on a brief or should creatives serve a bigger social agenda? Alvin shares his vision of how creatives can do meaningful work that serve brands and society in a holistic way, and why this ought to be the rule rather than the exception.