MEET THE TEAM
PopDigital is a creative shop.
We specialise in media and technology. We have a diverse portfolio of projects, each with specific aims and objectives, including Popfolio Network, which consists of 8 content platforms ranging from fashion and beauty to education; The Greatest Hits, a creative and media agency, #BetterCities, which focuses on community-based projects to improve urban living; PopLab, a unit focused on experimental ideas and content; PopStudio, a film and audio production studio; The Cooler Lumpur Festival, Southeast Asia’s first and annual festival of ideas.
PopDigital conceptualises and produces original creative content in all forms imaginable and unimaginable, in the digital space and beyond. Together, we provide a full media and marketing service from conceptualising creative ideas and campaigns to 360° execution. We are a small, but dynamic team who believes in the freedom of expression and good content.
Creative Chairman, The sCooler Awards
Ed was born in the last millennium. Back when Pluto was still a planet, vampires were the bad guys, comic books (single issue, newsstand edition) cost RM1.80, and people wrote and read long copy ads.
Over the years, he’s done campaigns for Sony, Tiger Beer, Caltex, Singapore Navy, SMU (Singapore Management University), Soroptimists and Penguin Books. In addition, he’s also helped develop and build brands within The Star media group.
When digital took over the landscape, Ed had to quickly relearn everything. At least that’s what he wants people to know, once he figures out this ‘Twitter’ thing. In the meantime, he is constantly on the lookout for smart, silly, funny, outrageous, witty and wicked copy ideas.
Ed is the former Regional Copy Chief of Y&R Asia, former 4As Malaysia Creative Council Co-chairman, and two-time winner of the Golden Kancil, Malaysia’s highest creative advertising award.
As Creative Chairman of The sCooler Awards, Edward won’t be voting for any work. His job is to appoint the various judges, help manage the overall program, and generally take credit for work other people do.